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Revenue Signal.
Ad platforms have become prediction machines. They learn from the data you send them. Revenue Signal makes sure that data is complete, accurate and tied to real business value.
The five steps
A loop, not a line.
Each cycle makes the next one smarter. The longer we work together, the stronger the signal becomes.
01Capture: count everything that matters
We audit and rebuild tracking so every purchase, lead and call is recorded, including those that browsers and ad blockers usually hide. That means analytics, tag management, server-side tracking, conversion APIs and call tracking, all properly documented.
02Connect: join ads to the business
We link advertising data to your CRM, store or booking system, so results are measured in revenue and qualified pipeline, not just platform-reported conversions.
03Feed: teach the algorithms what good looks like
We send value and quality signals back to Google, Meta and other platforms, so their automated bidding optimises for your ICP, not the cheapest clicks.
04Test: find what truly drives growth
A steady rhythm of creative, audience and landing-page experiments, plus incrementality tests that show which spend actually adds sales.
05Scale: grow what is proven
Budget moves to the campaigns and creative that earn it. Then the loop begins again, with better data than before.
Principles
How we make decisions.
01
Measure before you spend
If we can't measure it, we fix that first. Spending into bad data only teaches the algorithms the wrong lessons.
02
Business outcomes over platform metrics
Clicks and impressions are inputs. Revenue, profit and pipeline are the results we report on.
03
Small tests, fast decisions
Every week brings something new to learn. Clear hypotheses make results easy to act on.
04
Automation with accountability
We use AI and automation where they help, and a named specialist owns every decision.
05
Open books
You see what we see: the same dashboards, the same data, the same accounts.
06
Plain language
Our reports explain what happened and what we'll do next, in words your whole team understands.
First 90 days
What working together looks like.
- Weeks 1–2
Audit
Accounts, tracking and opportunities reviewed. A clear plan agreed.
- Weeks 2–4
Foundations
Tracking fixed, data connected, Kry Pulse live.
- Month 2
Launch
Restructured campaigns and the first creative tests go live.
- Month 3
Learn
Results reviewed, winners scaled, next tests planned.
- Quarterly
Review
A business review with your leadership and a plan for next quarter.
Start with a signal check.
Our Growth Audit shows how much of your data is reaching the platforms, and what to fix first.
Request an audit