/* Krymedia — shared styles
   Identity: brand board v2 (minimal, editorial). See KRYMEDIA.md for the rules. */

:root{
  --bone:#F4F2EE; --paper:#FBFAF8; --ink:#111111; --graphite:#5E5E5A; --hair:#DAD7D0;
  --night:#0E0E10; --night-2:#18181B; --night-hair:#2A2A2E; --fog:#A1A19B; --mist:#EDEDEA;
  --signal:#2E4BFF; --signal-on-dark:#7D8CFF;
  --sans:'Geist',system-ui,sans-serif; --serif:'Instrument Serif',Georgia,serif; --mono:'Geist Mono',ui-monospace,monospace;
  --max:1200px; --gutter:40px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bone);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit}
img,svg{display:block;max-width:100%}
:focus-visible{outline:2px solid var(--signal);outline-offset:3px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.s{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em}
.mono{font-family:var(--mono)}
.label{font-family:var(--mono);font-size:12px;color:var(--graphite);letter-spacing:.04em;margin:0}
.muted{color:var(--graphite)}

/* wordmark */
.wm{font-weight:500;letter-spacing:-.05em;line-height:1;text-decoration:none;white-space:nowrap;font-size:24px}
.wm i{font-style:normal;color:var(--signal)}
.dark .wm i,.wm.on-dark i{color:var(--signal-on-dark)}

/* buttons & links */
.btn{display:inline-flex;align-items:center;gap:10px;min-height:48px;padding:0 22px;font:500 15px/1 var(--sans);text-decoration:none;border:1px solid var(--ink);background:var(--ink);color:var(--paper);cursor:pointer;transition:background .15s,border-color .15s,color .15s}
.btn:hover{background:var(--signal);border-color:var(--signal)}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.btn svg{width:16px;height:16px}
.dark .btn{background:var(--mist);color:var(--ink);border-color:var(--mist)}
.dark .btn:hover{background:var(--signal-on-dark);border-color:var(--signal-on-dark)}
.dark .btn.ghost{background:transparent;color:var(--mist);border-color:var(--night-hair)}
.dark .btn.ghost:hover{border-color:var(--mist)}
.arrow{font-weight:500;text-decoration:none;display:inline-flex;gap:8px;align-items:center}
.arrow:hover{color:var(--signal)}
.dark .arrow:hover{color:var(--signal-on-dark)}

/* nav */
.nav{position:sticky;top:0;z-index:20;background:rgba(244,242,238,.92);backdrop-filter:saturate(1.2) blur(10px);border-bottom:1px solid var(--hair)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:72px;gap:24px}
.nav ul{list-style:none;display:flex;gap:28px;margin:0;padding:0}
.nav ul a{text-decoration:none;font-size:15px;color:var(--graphite)}
.nav ul a:hover,.nav ul a[aria-current="page"]{color:var(--ink)}
.nav ul a[aria-current="page"]{text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:1px}
.nav .cta{min-height:40px;padding:0 16px;font-size:14px}
.menu{display:none;position:static}
.menu summary{list-style:none;cursor:pointer;min-height:44px;min-width:44px;display:flex;align-items:center;justify-content:center}
.menu summary::-webkit-details-marker{display:none}
.menu nav{position:absolute;left:0;right:0;top:72px;background:var(--bone);border-bottom:1px solid var(--hair);padding:8px 24px 24px}
.menu nav a{display:block;padding:14px 0;border-bottom:1px solid var(--hair);text-decoration:none;font-size:18px}

/* hero (home) */
.hero{padding:112px 0 0}
.hero h1{font-weight:300;font-size:clamp(52px,9.4vw,140px);line-height:.95;letter-spacing:-.05em;margin:28px 0 48px}
.hero-row{display:grid;grid-template-columns:1.2fr 1fr;gap:40px;align-items:end}
.hero-row p{margin:0;font-size:20px;line-height:1.5;color:var(--graphite);max-width:540px}
.actions{display:flex;gap:12px;flex-wrap:wrap}
.hero-row .actions{justify-content:flex-end}
.hero-art{margin-top:88px;border-top:1px solid var(--hair)}
.hero{padding-bottom:96px}
.method-art{margin:0 0 72px}
.method-art svg{width:100%;height:auto}

/* page header (subpages) */
.page-head{padding:96px 0 72px;border-bottom:1px solid var(--hair)}
.page-head h1{font-weight:300;font-size:clamp(44px,7vw,96px);line-height:1;letter-spacing:-.045em;margin:20px 0 28px;max-width:960px}
.page-head p{margin:0;font-size:20px;line-height:1.5;color:var(--graphite);max-width:640px}
.crumb{font-family:var(--mono);font-size:12px;color:var(--graphite)}
.crumb a{text-decoration:none}
.crumb a:hover{color:var(--ink)}

/* strip */
.strip{border-top:1px solid var(--hair);border-bottom:1px solid var(--hair)}
.strip .wrap{display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}
.strip div{padding:22px 0;font-size:15px}
.strip div + div{padding-left:24px;border-left:1px solid var(--hair)}
.strip b{display:block;font-weight:500}
.strip span{color:var(--graphite)}

/* sections */
section{padding:128px 0;border-top:1px solid var(--hair)}
section.flush{border-top:0}
.head{display:grid;grid-template-columns:240px 1fr;gap:40px;margin-bottom:72px}
h2{font-weight:400;font-size:clamp(34px,4.6vw,56px);letter-spacing:-.035em;line-height:1.04;margin:0 0 20px}
h3{letter-spacing:-.02em}
.lead{margin:0;color:var(--graphite);font-size:18px;max-width:620px}
.dark{background:var(--night);color:var(--mist);border-top:0}
.dark .label,.dark .lead,.dark .muted{color:var(--fog)}

/* grid of items separated by hairlines */
.cols{display:grid;border-top:1px solid var(--hair)}
.cols.c2{grid-template-columns:repeat(2,minmax(0,1fr))}
.cols.c3{grid-template-columns:repeat(3,minmax(0,1fr))}
.cols.c4{grid-template-columns:repeat(4,minmax(0,1fr))}
.cols > *{padding:36px 32px 40px 0;border-bottom:1px solid var(--hair)}
.cols.c2 > :nth-child(2n),.cols.c3 > :not(:nth-child(3n+1)),.cols.c4 > :not(:nth-child(4n+1)){padding-left:32px;border-left:1px solid var(--hair)}
.dark .cols,.dark .cols > *{border-color:var(--night-hair)}
.cols h3{font-weight:500;font-size:22px;margin:20px 0 10px}
.cols p{margin:0;color:var(--graphite);font-size:16px}
.dark .cols p{color:var(--fog)}
.icon{width:40px;height:40px;color:var(--ink)}
.dark .icon{color:var(--mist)}
.icon .acc{color:var(--signal)}
.dark .icon .acc{color:var(--signal-on-dark)}
.chips{list-style:none;margin:18px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.chips li{font-family:var(--mono);font-size:12px;border:1px solid var(--hair);padding:4px 10px;border-radius:999px;color:var(--graphite)}
.dark .chips li{border-color:var(--night-hair);color:var(--fog)}

/* split layout */
.split{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
.split.wide-left{grid-template-columns:1.3fr 1fr}
.figure{border:1px solid var(--hair);background:var(--paper);padding:32px}
.dark .figure{border-color:var(--night-hair);background:var(--night-2)}
.figure svg{width:100%;height:auto}

/* audience cards */
.aud{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.aud article{background:var(--paper);border:1px solid var(--hair);padding:36px;display:flex;flex-direction:column;gap:16px}
.aud h3{font-weight:400;font-size:32px;letter-spacing:-.03em;line-height:1.05;margin:0}
.aud p{margin:0;color:var(--graphite)}
.aud ul{margin:0;padding:0;list-style:none;border-top:1px solid var(--hair)}
.aud li{padding:10px 0;border-bottom:1px solid var(--hair);font-size:15px}
.aud .arrow{margin-top:auto}

/* steps (method) */
.steps{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));border-top:1px solid var(--night-hair);margin:0;padding:0;list-style:none}
.steps li{padding:28px 24px 8px 0}
.steps li + li{padding-left:24px;border-left:1px solid var(--night-hair)}
.steps .n{font-family:var(--mono);font-size:12px;color:var(--signal-on-dark)}
.steps h3{font-weight:500;font-size:22px;margin:36px 0 10px}
.steps p{margin:0;color:var(--fog);font-size:15px}
.light-steps{border-top-color:var(--hair)}
.light-steps li + li{border-left-color:var(--hair)}
.light-steps .n{color:var(--signal)}
.light-steps p{color:var(--graphite)}

/* feature list */
.feat{list-style:none;margin:0;padding:0;border-top:1px solid var(--hair)}
.feat li{padding:18px 0;border-bottom:1px solid var(--hair);display:grid;grid-template-columns:140px 1fr;gap:16px;font-size:16px}
.feat li > span:first-child{font-family:var(--mono);font-size:12px;color:var(--graphite);padding-top:4px}
.dark .feat,.dark .feat li{border-color:var(--night-hair)}
.dark .feat li > span:first-child{color:var(--fog)}

/* principles / big quote */
blockquote.big{margin:0;font-weight:300;font-size:clamp(28px,3.6vw,46px);line-height:1.18;letter-spacing:-.03em;max-width:980px}

/* engagement */
.engage{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--ink)}
.engage article{padding:28px 24px 32px 0;display:flex;flex-direction:column;gap:12px}
.engage article + article{padding-left:24px;border-left:1px solid var(--hair)}
.engage h3{font-weight:500;font-size:20px;margin:0}
.engage p{margin:0;color:var(--graphite);font-size:15px}
.engage .tagline{font-family:var(--serif);font-style:italic;color:var(--signal);font-size:18px}

/* FAQ */
.faq{border-top:1px solid var(--hair)}
.faq details{border-bottom:1px solid var(--hair)}
.faq summary{list-style:none;cursor:pointer;padding:24px 40px 24px 0;font-size:20px;letter-spacing:-.01em;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:20px;font-family:var(--mono);font-size:22px;color:var(--graphite)}
.faq details[open] summary::after{content:"–"}
.faq details p{margin:0 0 24px;color:var(--graphite);max-width:760px}

/* blog */
.posts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.post-card{display:flex;flex-direction:column;background:var(--paper);border:1px solid var(--hair);text-decoration:none;transition:border-color .15s}
.post-card:hover{border-color:var(--ink)}
.post-card .thumb{aspect-ratio:16/10;border-bottom:1px solid var(--hair);display:flex;align-items:center;justify-content:center;background:var(--bone)}
.post-card .thumb svg{width:70%;height:auto}
.post-card .body{padding:24px;display:flex;flex-direction:column;gap:10px;flex:1}
.post-card h3{font-weight:500;font-size:21px;line-height:1.25;margin:0}
.post-card p{margin:0;color:var(--graphite);font-size:15px}
.post-card .meta{margin-top:auto;font-family:var(--mono);font-size:12px;color:var(--graphite)}
.post-feature{display:grid;grid-template-columns:1.2fr 1fr;margin-bottom:24px}
.post-feature .thumb{aspect-ratio:auto;min-height:320px;border-bottom:0;border-right:1px solid var(--hair)}
.post-feature .body{padding:40px}
@media (max-width:960px){
  .post-feature{grid-template-columns:1fr}
  .post-feature .thumb{min-height:220px;border-right:0;border-bottom:1px solid var(--hair)}
  .post-feature .body{padding:24px}
}
.filters{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:40px}
.filters span{font-family:var(--mono);font-size:12px;border:1px solid var(--hair);padding:6px 12px;border-radius:999px;color:var(--graphite)}
.filters span.on{border-color:var(--ink);color:var(--ink)}

/* article */
.article{padding:96px 0 128px}
.article header{max-width:820px;margin:0 auto 56px}
.article h1{font-weight:300;font-size:clamp(40px,5.6vw,72px);line-height:1.02;letter-spacing:-.04em;margin:20px 0 24px}
.article .standfirst{font-size:21px;line-height:1.5;color:var(--graphite);margin:0}
.article .byline{margin-top:28px;padding-top:20px;border-top:1px solid var(--hair);display:flex;gap:24px;flex-wrap:wrap;font-family:var(--mono);font-size:12px;color:var(--graphite)}
.prose{max-width:720px;margin:0 auto;font-size:18px;line-height:1.7}
.prose h2{font-size:32px;margin:56px 0 16px}
.prose h3{font-size:22px;font-weight:500;margin:36px 0 10px}
.prose p{margin:0 0 20px}
.prose ul,.prose ol{margin:0 0 24px;padding-left:22px}
.prose li{margin-bottom:8px}
.prose blockquote{margin:36px 0;padding-left:24px;border-left:1px solid var(--ink);font-family:var(--serif);font-style:italic;font-size:28px;line-height:1.3}
.prose .callout{border:1px solid var(--hair);background:var(--paper);padding:24px 28px;margin:32px 0}
.prose .callout p:last-child{margin:0}
.article-fig{max-width:900px;margin:0 auto 56px;border:1px solid var(--hair);background:var(--paper);padding:40px}

/* CTA band */
.cta-band{background:var(--night);color:var(--mist);padding:112px 0;border-top:0}
.cta-band .wrap{display:grid;grid-template-columns:1.4fr 1fr;gap:40px;align-items:end}
.cta-band h2{font-weight:300;font-size:clamp(40px,6vw,80px);letter-spacing:-.045em;line-height:1;margin:0}
.cta-band p{color:var(--fog);margin:0 0 24px}

/* forms */
form{display:grid;gap:20px}
.field{display:grid;gap:8px}
.field label{font-size:13px;color:var(--graphite)}
.field input,.field select,.field textarea{font:400 16px/1.4 var(--sans);color:var(--ink);background:transparent;border:0;border-bottom:1px solid var(--hair);padding:10px 0;min-height:44px;border-radius:0}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-bottom-color:var(--signal)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.fine{font-size:13px;color:var(--graphite);margin:0}
.radio-row{display:flex;gap:8px;flex-wrap:wrap}
.radio-row label{display:inline-flex;align-items:center;gap:8px;border:1px solid var(--hair);padding:10px 14px;min-height:44px;font-size:15px;cursor:pointer}
.radio-row input{accent-color:var(--signal)}

/* footer */
footer{background:var(--night);color:var(--fog);border-top:1px solid var(--night-hair);padding:64px 0 40px;font-size:14px}
.foot{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:40px}
.foot .wm{font-size:28px;color:var(--mist)}
.foot .wm i{color:var(--signal-on-dark)}
.foot h4{font-family:var(--mono);font-weight:400;font-size:12px;margin:0 0 12px;color:var(--fog)}
.foot ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.foot a{text-decoration:none;color:var(--mist)}
.foot a:hover{color:var(--signal-on-dark)}
.legal{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:56px;padding-top:24px;border-top:1px solid var(--night-hair);font-family:var(--mono);font-size:12px}

/* responsive */
@media (max-width:960px){
  :root{--gutter:24px}
  .nav ul,.nav .cta{display:none}
  .menu{display:block}
  .hero{padding-top:72px}
  .hero-row,.head,.split,.split.wide-left,.cta-band .wrap,.foot{grid-template-columns:1fr}
  .hero-row .actions{justify-content:flex-start}
  .hero-art{margin-top:56px}
  .strip .wrap{grid-template-columns:1fr 1fr}
  .strip div:nth-child(3){padding-left:0;border-left:0}
  .strip div:nth-child(n+3){border-top:1px solid var(--hair)}
  .cols.c2,.cols.c3,.cols.c4{grid-template-columns:1fr}
  .cols > *,.cols.c2 > :nth-child(2n),.cols.c3 > :not(:nth-child(3n+1)),.cols.c4 > :not(:nth-child(4n+1)){padding:28px 0;border-left:0}
  .aud,.posts{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr}
  .steps li,.steps li + li{padding:24px 0;border-left:0;border-bottom:1px solid var(--night-hair)}
  .light-steps li,.light-steps li + li{border-bottom-color:var(--hair)}
  .steps h3{margin-top:12px}
  .engage{grid-template-columns:1fr 1fr}
  .engage article:nth-child(3){padding-left:0;border-left:0}
  .row2{grid-template-columns:1fr}
  section{padding:88px 0}
  .head{margin-bottom:48px}
  .page-head{padding:64px 0 48px}
  .split{gap:40px}
}
@media (max-width:560px){
  :root{--gutter:16px}
  .engage{grid-template-columns:1fr}
  .engage article,.engage article + article{padding:24px 0;border-left:0;border-bottom:1px solid var(--hair)}
  .aud article,.figure{padding:24px}
  .feat li{grid-template-columns:1fr;gap:4px}
  .strip .wrap{grid-template-columns:1fr}
  .strip div,.strip div + div{padding-left:0;border-left:0;border-top:1px solid var(--hair)}
  .strip div:first-child{border-top:0}
  .article-fig{padding:20px}
}